Taylor Swift may be out of the public limelight, but that doesn't mean that the pop titan doesn't have some surprises in store for Swifties and it sounds like those very announcements may come via her just-announced app called "The Swift Life."

On Wednesday (October 11), the 27-year-old chart-topper made the unveiling with a 33-second video. "Hey guys. It's Taylor. We've got something pretty awesome that we've been working on for a while that I wanted to share with you," the 2017 Jingle Ball performer says in the beginning of the video. "The Swift Life" is set to include exclusive ways to connect with the star, a platform to chat with other Swifties, Taymojis and much more.  It's set to drop sometime in late 2017.

Earlier this month, it was announced that "Look What You Made Me Do" broke yet another record as the pop titan's viral clip became the fastest music video to reach the 500 million views mark on YouTube, as per Swift's team. With the accomplishment, the Joseph Kahn-directed clip also became her 7th music video to hit the mega-milestone. Still, Swift is no stranger to racking up major views on her clips. Since its upload date in August 2014, "Shake It Off" has been viewed almost 2.4 billion times, becoming the 8th most-watched music video ever.

reputation is set to drop on November 10.

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