Linkin Parks Mike Shinoda Talks About Getting Lost in the Interactive Video Experience
The bands rapper also chats about the iHeartRadio Music Festival
(Yahoo!) - Linkin Park has been getting huge media attention for the bands latest video, "Lost in the Echo," which is being described as a breakthrough in interactivity. Contrary to some previous interactive music videos, where you had to take the initiative of uploading imagery to become part of the clip, this "personalized film experience" does all the work for you, as long as you allow it to connect to your Facebook account and borrow imagery from what you have stockpiled there.
Of course, when Linkin Park plays the iHeartRadio Festival—a multi-superstar show in Las Vegas that will be streamed live over Yahoo!—home viewers wont have to worry about seeing themselves in the footage, unless its in the reflective glare of the laptop or smartphone screen. For those of us whod rather see prettier and/or more talented people than ourselves on-screen, this may be cause for a sigh of relief.
Linkin Parks rapper and multi-instrumentalist Mike Shinoda took time out from the bands tour to talk about the innovative new video—and their latest album, Living Things—in addition to plans for their iHeartRadio Fest appearance Sept. 22.
YAHOO!: What kind of set will you be doing for the iHeartRadio Festival? Does the production necessitate any change-ups from what you usually do on the road?
SHINODA: Were always on tour, and play a mix of festivals and headline shows all year, but this is our first iHeartRadio Festival. Weve already started planning the set, and its going to be unlike anything weve done in the past. Normally, our shows are 90-plus minutes, and were slotted for only 30 minutes at iHeartRadio. We wanted to play all our singles, but they wouldnt all fit into such a short amount of time—a great problem to have. So it has forced us to get creative with the set. Working within constraints sometimes challenges us to make something really special.
Linkin Park is gearing up for their performance at the 2012 iHeartradio Music Festival at the MGM Grand Garden Arena in Las Vegas September 21 and 22. Listen to what the guys had to say:
Linkin Park, Brad Paisley, Aerosmith, Taylor Swift, Mary J. Blige and six other superstar artists will perform at the iHeartRadio Music Festival in Las Vegas on Saturday, September 22. Green Day, Lil Wayne, Rihanna and Miranda Lambert are among the acts playing Friday, September 21, the events opening night. The shows begin at 7 p.m. PST and will be streamed exclusively on Yahoo! Music.
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