$50 Million Deal for Beyonce
Shell star in one of Pepsis Super Bowl ads, and her image will appear on select cans of the soda starting in March
Beyonce has just re-upped her deal with Pepsi, to the tune of an estimated $50 million.
Pepsi is the sponsor of the Super Bowl halftime show, which stars Bey, and has committed to a broad-reaching promotions campaign. Shell also star in one of Pepsis Super Bowl ads, and her image will appear on select cans of the soda starting in March. The company will also put its muscle behind a number of Beyonces creative projects, which her rep Lee Anne Callahan-Longo says could include live events, videos, “a cool photo shoot” or almost anything else.
Most of the money will go toward the promotions and events, with the rest being split between Beys fee and a "creative content development fund."
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