Park Jae-sang is a South Korean singer-songwriter, rapper, dancer, and record producer. Better known by his stage name, Psy, he is popular for his humorous videos and stage performances, and has appeared on numerous television programs, including The Ellen DeGeneres Show, Extra, Good Sunday: X-Man, The Golden Fishery, The Today Show, and Saturday Night Live.
His "Gangnam Style" music video is the most viewed K-pop video on YouTube, and also the most "liked" video on the site. Published on July 15, 2012, its popularity continues to grow rapidly with the video having 354 million views, and more than 3.3 million "likes" as of October 3, 2012.
Psy debuted in January 2001 with his full-length album titled PSY... From the Psycho World!, for which he later had to pay a fine due to accusations that the album contained "inappropriate content". He was a rookie hip-hop singer that stirred up the Korean pop music scene with very blunt lyrics, peculiar dance moves and an unconventional appearance. Because of his unique style he was nicknamed the 'Bizarre Singer'.
He released his second album titled Ssa 2 in the following year. However, the release sparked complaints from various civic groups about the potentially negative influence his album would have on the younger generation. Since then, Psy has been thought of as a controversial artist, and Ssa 2 was banned in 2002 from being sold to those under the age of 19. Later in September, Psy released his third album 3 PSY through releasing his music on the Internet. The album's title song, "Champion", saw great success partly due to the hype from the World Cup games held in Seoul.
When his agency began to struggle financially, Psy's wife encouraged him to join YG. Psy eventually switched entertainment agencies in 2010 to YG Entertainment where CEO Yang Hyun-suk expressed his old time ties with the singer. Psy made his comeback in October 2010 amidst the idol craze. However, he had embraced the fact that he was nowhere close to idol status.